UKL
01
Problem Statement
We've entered an era where information grows at breakneck speed. We find ourselves caught in a flood of data, pushed and pulled by the crowds. Today, our reading is fragmented, and instant access to knowledge means we can get by without really thinking. This is a stark change from just five years ago, when we had more space to read deeply and time to ponder. Now, the overwhelming amount of information is squeezing out our time for reflection, visibly diminishing our ability to think for ourselves.
But does it mean we have no choice left? Should we really give up our capacity to think, allowing ourselves to be submerged and lost in this sea of information, letting advanced artificial intelligence take over our roles in remembering, making decisions, and thinking?
We believe the answer is NO.
02
Solution
"UKL" is a thought-provoking design project that engages players through interactive games, drawing them into bizarre yet authentic social scenarios. It sheds light on the common online belief that making noise is akin to seeking justice. The project seeks to encourage players to think deeply about the social dynamics and phenomena that shape our world today.
Just like the "you" who is the main character in the story, we still have the power to choose. Whether to blend in with the crowd or to break free and see through the illusions is a decision that lies in the hands of each one of us.